UI/UX developer with a frontend focus — React and Astro, enough backend to ship end to end — plus AI-assisted workflows in Claude and an Adobe design background behind every interface.
Trained in graphic design at Escuela ArteDiez, I started in pre-press in 2009 and have been building for the web ever since — a research lab at Universidad Politécnica de Madrid, e-commerce for Nestlé and Unilever, CTO of a startup, senior frontend at a UK SaaS company, and now my own studio.
Lately most of my leverage comes from AI-assisted workflows: Claude does the repetitive part, I keep the judgement.
Building isn't just writing code — it's turning ideas, flows and constraints into products that perform. Design, execution and results, working together.
Websites, product interfaces and landing systems — built to perform and to last longer than the brief.
From print and pre-press in 2009 to product interfaces today — agency, research lab, UK SaaS, and my own studio.
Branding, visual identity, typography, layout and art direction. Where I started.
End-to-end design and development of websites and digital products for clients in the UK and Spain: research, UX, UI, frontend architecture and deployment. React, TypeScript, Astro, Tailwind, Cloudflare, with an AI-augmented workflow at every stage.
Led product design and frontend for Databowl's lead-generation SaaS platform. Owned the full cycle — user research, interface design, prototyping and build — shipped core features, improved conversion flows and maintained the design system.
Creative direction and design of high-conversion landing pages for agency clients. Held concurrently with Databowl.
Technical lead for a sports-travel startup: all technology decisions, platform architecture and frontend for a marketplace connecting athletes with races, accommodation and transport. Built from scratch.
Designed and built e-commerce products used by Nestlé, Unilever and Procter & Gamble — a white-label e-shop framework, a recipe-to-cart tool, a floating cart widget and one-click purchase banners. All aimed at removing friction from online buying.
Entered as a web designer, left as a frontend developer. Worked in the GING research lab on two European projects: an e-learning platform bringing science to schools through enriched HTML5 (vishub.org), and cloud systems management within the open-source FIWARE platform.
Where it started: pre-press, corporate identity, packaging and catalogues, then web. The typographic and layout foundation everything since is built on.
One call to agree what success looks like before any pixels.
Real components, real states, reviewed on a real URL.
Documented, measurable, and yours to maintain.
Building something that needs design, execution and results to line up? Tell me what it is and I'll tell you how I'd approach it.